The 50% Rule is a simple compromise: Do things half-normal, half-you (and work half as hard) for results that are grounded in your authentic strengths.

In The 50% Rule, award-winning author and former CEO Erin Hatzikostas unveils the creative shortcut that has helped her (and so many others!) go from underdog status to unmatched success in career and daily life. It weaves together actionable advice, compelling research, and dynamic storytelling so you can learn how to stop “100%-ing” your problems and start approaching them with the ease of 50%.